CASE STUDY / PROJECT 01
A clearer digital experience for a dental practice.
Bring the practice’s care information and digital communication into one clear, considered experience.
SECTOR
Dental healthcare
SERVICES
Website & healthcare content
FOCUS
Clear information / enquiry journey
CLIENT
Identity withheld
01 / WEBSITE EXPERIENCE
● ● ● WEBSITE PRESENTATION
Your practice.
Our care Our approach Contact
CARE, MADE CLEAR
Good care.
A clearer
first impression.
A considered healthcare website, designed around clear information and the next step.
Explore our care ↗
✳
Clarity. Care.
Connection.
01
Understand your care
02
Meet the approach
03
Take the next step
Illustrative mockup · no client-identifying content
01 / THE BRIEF
What the project
set out to do.
Present dental services clearly, make essential information easy to find and give visitors a straightforward route to an enquiry.
The scope
Healthcare website, service presentation and social content direction.
02 / THE APPROACH
The thinking
behind the work.
01
Start with patient questions
Organise the experience around what visitors need to know about the practice, its services and the next step.
02
Create a clear digital journey
Give service information, care details and contact actions a consistent place in the website structure.
03
Connect website and content
Carry the same communication direction into social content so the practice feels consistent across touchpoints.
03 / INSIDE THE WORK
The pieces,
working together.
01
Website structure & page design
02
Mobile layout & navigation
03
Service information presentation
04
Contact & enquiry journey
05
Healthcare content direction
04 / REVIEW LENS
What matters
in the review.
Website clarity, mobile usability, access to essential information and the consistency between website and social content.
Client identity, account links and private reporting data are excluded. Visuals shown here are anonymised presentation reconstructions, not original client screenshots.