CASE STUDY / PROJECT 02
A consistent social presence for a dental clinic.
Turn individual posts into a recognisable, useful healthcare communication system.
SECTOR
Dental healthcare
SERVICES
Social media management
FOCUS
Education / trust / consistency
CLIENT
Identity withheld
SOCIAL / CONTENT SYSTEM
PRIVATE IDENTITY
PUBLIC PROCESS
From posts
to perspective.
CONTENT
Education
Project focus
VISUAL SYSTEM
Consistency
Project focus
REVIEW
Relevance
Project focus
Patient educationContent pillar / 01
Practice & processContent pillar / 02
Care & trustContent pillar / 03
Anonymised content presentation · private account insights excluded
01 / THE BRIEF
What the project
set out to do.
Create a considered social presence around dental education, care information and the clinic’s approach.
The scope
Social media management, visual storytelling and healthcare content.
02 / THE APPROACH
The thinking
behind the work.
01
Build a useful content mix
Balance patient education, treatment explanations and practice information within a coherent content direction.
02
Give content a recognisable structure
Use consistent typography, visual hierarchy and topic-led layouts across the social feed.
03
Review the communication
Look beyond a single post to assess which themes attract attention, encourage interaction and support enquiries.
03 / INSIDE THE WORK
The pieces,
working together.
01
Content themes & planning
02
Social post design system
03
Patient education content
04
Treatment-focused communication
05
Content review framework
04 / REVIEW LENS
What matters
in the review.
Content consistency, engagement quality, reach and relevant enquiries. No private account data or unverified performance figures are disclosed.
Client identity, account links and private reporting data are excluded. Visuals shown here are anonymised presentation reconstructions, not original client screenshots.