CASE STUDY / PROJECT 03
Clearer communication for a local dental practice.
Make everyday care information more relevant and easier for a local audience to understand.
SECTOR
Dental healthcare
SERVICES
Social media & local communication
FOCUS
Local relevance / care information
CLIENT
Identity withheld
03 / LOCAL COMMUNICATION
Local care.
Clear communication.
PATIENT EDUCATION
Understand.
Then decide.
Clear information.
Considered communication.
CARE / CLOSE TO HOME
✳
A consistent voice.
A recognisable approach.
SOCIAL / CREATIVE
A little clarity.
A stronger
connection.
Healthcare content direction ↗
Concept presentation · identities and original client assets excluded
01 / THE BRIEF
What the project
set out to do.
Present dental care, clinic information and visiting-care communication through a consistent social content approach.
The scope
Social media content, patient education and local communication.
02 / THE APPROACH
The thinking
behind the work.
01
Lead with everyday questions
Build communication around understandable dental topics and the information people need before contacting a clinic.
02
Keep practical information clear
Give clinic updates and care-related communication a clear visual hierarchy without overcrowding the message.
03
Maintain a consistent presence
Bring educational and practice-led topics into a common visual direction across the feed.
03 / INSIDE THE WORK
The pieces,
working together.
01
Local audience content direction
02
Patient education topics
03
Clinic communication layouts
04
Social media visual system
05
Practical information hierarchy
04 / REVIEW LENS
What matters
in the review.
The clarity of practical information, topic relevance and the balance between educational and clinic-led communication.
Client identity, account links and private reporting data are excluded. Visuals shown here are anonymised presentation reconstructions, not original client screenshots.